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Rovaniemi areneb jõudsalt. Selleks talvehooajaks investeeritakse 30 miljonit eurot, lisandub 1200 voodikohta.
A record-breaking winter season is expected at Rovaniemi in Finnish Lapland continuing the success of the previous year. Massive investments are being made to respond to record demand: almost 1,200 more beds than last year will be available for the forthcoming winter season. Investments made by companies will reach over 30 MEUR.
Accommodation options in Rovaniemi are an attraction in themselves. The more unique the accommodation, the more demand there is for it. From the new accommodation completed for the start of this winter season, you can choose between a glass igloo, a glass ‘kota’ apartment, a cone cow unit, a panorama view and ice cottages, and a wagon adapted for watching the Northern Lights. To be completed in the city centre at the end of January, the Golden Circle Suites will add another 25 boutique apartments.
Alongside new investments, investments in expanding existing accommodation businesses have taken off. The Arctic Circle and the Santa Claus Village, in particular, are bustling with construction projects.
Located next to Santapark, the Arctic Treehouse Hotel will receive six new ‘cone cow’ accommodation units for the Christmas season 2017, and another 20 units before the Christmas season in 2018. The biggest provider of accommodation services in the Arctic Circle, Santa Claus Holiday Village, has seen the completion of a new building with reception and restaurant facilities, and 46 new Superior cottages. The holiday village owners have also initiated a construction project for a hotel of their own, featuring 46 suites.
Santa’s Hotels has built a total of 71 glass igloos within the Arctic Circle, as well as a new building hosting a restaurant and reception facilities. The opening ceremony will be held in early December. Renowned for its snow igloo hotel, the Snowman World at the Santa Claus Village is also expanding its accommodation offer with the opening of 14 glass apartments at the Snowman World Glass Resort on 1 December.
The tourism facilities will expand into the areas surrounding Rovaniemi, including Apukka and Vaattunkiköngäs. The Apukka Resort specialises in northern lights experiences and ice buildings. In addition to hotel rooms, apartments and ice cottages, accommodation options include a heated wagon for watching the northern lights and, at a later date, northern lights huts with glass ceilings. In the surroundings of Kämppäkartano Vaattunki, a 15-minute drive from Rovaniemi Airport, the eco-friendly and mobile Panorama Design Huts, which feature glass walls, will be made available as accommodation in early December.
The expansion of Rovaniemi’s accommodation offering will continue
As demand continues to grow, almost all new accommodation sites in Rovaniemi have the potential to make new investments. There are plans for several investments worth millions in the next two years.
For example, the first Chinese investment in Lapland, the Nova Skyland Hotel, will be completed in several project phases. The first phase, building 14 wooden, semi-detached houses and a restaurant offering 144 seats, will be opened in November 2017. There are plans for completely new, unique types of accommodation capacity for the Arctic Treehouse Hotel based on investments worth five million euros scheduled for the near future.
The winter season in Rovaniemi will continue from Christmas well into the spring, with an estimated rise of 15–20 per cent in the number of tourists. Most luxury accommodation units, which offer a little something extra, are almost fully booked for the busiest months of the winter season. The next goal is to productise the summer season in order to lengthen the tourist season across the entire year.